Marc and Egle Huminilowycz, the principals at Sideroad Communications Inc., have each worked in the marketing communications field in Toronto for over 30 years. Their combined experience has educated them on the intricacies of many different consumer audiences and brand core values, helping them to build a wide variety of national brands.

In 2000, Marc and Egle relocated from Toronto to the Blue Mountains region in Grey County, Ontario. Today, they are actively developing marketing communication programs for national clients as well as local clients wishing to communicate effectively and strategically to the area's diverse consumer and visitor audiences.

The Sideroad team is made up of talented senior people who provide their expertise to seamlessly execute the specific requirements of their clients' marketing communication programs. In addition, Marc is a regular editorial contributor to Harrowsmith Country Life and On the Bay magazines.